Employer branding
First internship program (2021)
Social media (mainly LinkedIn and TikTok) and PR strategies (release, follow up). Results: 2,600 applicants, 5,000 video views
LinkedIn page management (2021, 2022)
Content management focusing on inspiring personal stories: creating content, monitoring mentions and comments, interactions and monitoring performance indicators.
Employees training program (2021)
Onboarding process remodeling for new employees with training from different sectors (script, recording, editing, direction, review).
Glassdoor boost (2022)
Intern camping to boost positive reviews on Glassdoor corporate page. Results: grade 4 on a range from 0 to 5, first position comparing Brazilian investment companies.
eNPS score annual campaign (2020, 2021, 2022)
Employee Net Promoter Score (eNPS) annual research. Last results:
3.98 - Average rating from 0 to 10 on how much they recommend Ativa as a good place to work;
9.48 - Average rating from 0 to 10 on how much they recommend leadership;
89% - They considered the organizational climate to be good, great or excellent;
87% - They assessed the benefits as good, great or excellent.
89% - They considered the organizational climate to be good, great or excellent;
87% - They assessed the benefits as good, great or excellent.
